Find out what happened when Kuldea Co-Founder, Deirdre McGettrick had a chat with Lindsey, Co-Founder of Grace & Grey, to discuss the inspiration behind this brand. Lindsey talked about her inspiration for the Grace & Grey brand, as well as what inspires her.

We’re delighted to be partnering with Grace & Grey, a brand that shares our focus on sustainability and ethical furniture production. Explore their full range here and read on to learn more about Grace & Grey, and their journey to market:

Lindsey at Grace & GreyGrace & Grey is such a lovely business Lindsey, could you provide us with an overview of the business and your ethos for our followers at Kuldea?

Grace and Grey is all about helping people create joy in their homes. We all like to have lovely homes and with all the images on the various social media channels, we can get spoilt for choice on what to have and not to, team this with not enough time, it can, for some people turn from being a happy experience to just not knowing what to do, and that’s where we want to help, we want to make the experience easy and effortless which is why we handpick all our items. Being an experienced interior designer we’re always on hand if you need a little more advice!

What was your inspiration for starting the business and how have you built it to what it is today?

I’ve dreamed of having my own shop and making all the products within it, from an early age, so it was always in the back of my mind. I’ve also always been obsessed with design in various forms and I’m a very creative person. After having children I wanted to have a better work/life balance and a career that I could work around my family, so I took the plunge and started an interior design degree at night school. I also started my design career with Dulux. After a few years working with Dulux I opened the online shop. This was a huge moment! All the stock used to be piled high in our spare bedroom (which was chaos!) then it grow from there into the shop and interior design practice it is today.

We love your ethos that everyone should be able to effortlessly create joy in their home, what advice would you give to someone looking to purchase an item that would bring them joy?

Don’t follow the trends and don’t blindly listen to what other people say. If you like something, go for it!

Can you share some of your opinions on current trends and future trends you’d like to see in the industry?

I don’t really like to follow trends, I think if you like something it doesn’t really matter if that’s what’s popular at the moment or not. My personal taste is such a mixture, I think because I’m exposed to so many beautiful products, wallpapers and fabrics all the time, every day, I have such an eclectic taste. I do find myself re-decorating my own house a lot as I see a lovely new wallpaper collection and try to shoe-horn it in somewhere! At the moment I love deep colours, especially emerald green and lush velvets. So sumptuous and I think both are here to stay.

As a fully qualified Interior Designer, you provide packages offering people the chance to create their dream room/home. What 3 top tips would you give to someone thinking about mixing things up in their home?

Yes, we offer a full interior design service, where we can visit you in your home, or we offer various online packages, from helping with a quick update to a full room re-vamp.

My top tips would be to plan your room first. Think about the finished room… how do you want it to feel? How will you use the room? Will it be mainly used in the evening (so you may want it to feel intimate or cosy), or during the day? How you will use the finished room can have a big effect on the look of the room. Think practically, what furniture do you need and what will you use in the space?

Then I would always suggest collecting all your ideas together and make a mood board. This will give you a better feel for the finished room and is also a good opportunity to whittle down some design ideas! Have a look on Pinterest as a great way to gather inspiration or ideas. Start by saving lots of pictures into a board, then go back through your saved board a few days later and look again at all the images. Delete any that don’t instantly speak to you and you will find there will be a natural correlation of ideas and images you’ve saved. These can then form the basis of your mood board.

What’s next for Grace & Grey, any big plans for the next 12 months?

Oh, I always have plans… hahaha, but they generally involved changing the shop around and adding some new gorgeous wallpapers to our displays. You’ll have to wait and see!

Grace & Grey

Thanks Lindsey for telling us more about Grace & Grey. We are thrilled to be working with the passionate and talented team that makes Grace & Grey the fantastic brand that it is today.

We hope you enjoyed this interview. Find more inspiration and top tips for creating your dream home on Kuldea! And find Grace & Grey on Kuldea, here – happy discovery!


Disclaimer: This interview was conducted in March 2020, before the COVID-19 pandemic. All parties are currently observing and complying with government guidelines to socially distance from each other to reduce the spread of the disease.